55 Alive was a road safety campaign designed to help the aging baby boomers in America to stay safe on their roads by helping them better understand the changes in road safety since they first received their ticket to drive back in the fifties and sixties.
For a guy like Rohan who has six 1955 Chevs in his garage, it’s bound to have a completely different meaning. To Rohan, 55 Alive could well be his slogan and the reason he rolls back his garage door every weekend! Rohan has always loved the look of the initial Tri-five Chevs. “I’ve had plenty of sixties Impalas and the odd 57 Chev but I’ve always loved the fifty fives. They just look tough.”